top of page
Writer's pictureNatalie Plambeck

The Dos and Don'ts of Email Marketing Copy


woman on computer

Hey there, savvy marketers and email enthusiasts! 💌 Ready to embark on an exciting journey to master the art of email marketing copywriting? Well, buckle up because we're about to explore the dos and don'ts that can turn your emails from "meh" to "yeah!"



The Dos 🚀

1. Know Your Audience: Before you start typing away, get to know your audience inside out. What tickles their fancy? What are their pain points? Tailor your message to speak directly to them.

2. Clear and Catchy Subject Lines: Think of your subject line as the opening act of a blockbuster movie. It should be intriguing, concise, and impossible to resist.

3. Personalization: Use the recipient's name, reference their recent interactions, or suggest products based on their browsing history. Make it personal, and watch those click-through rates soar!

4. Engage with A Story: People love stories. Share real customer success stories or narrate a journey that led to a product's creation. Stories stick in the mind far better than a list of features.

5. Call to Action (CTA): Your CTA should be as clear as day. Don't make your readers hunt for it; make it pop with vibrant colors and compelling language.



The Don'ts 🚫

1. Don't Spam: Please, for the love of inboxes everywhere, don't bombard your subscribers with emails every day. Quality over quantity wins the day.

2. Don't Be Too Salesy: Nobody likes a pushy sales pitch. Instead, focus on providing value and solving problems for your audience.

3. Avoid Clutter: Keep your email clutter-free. One clear message per email is plenty. Too much information crammed into one email overwhelms your readers.

4. Avoid All-Caps: WRITING IN ALL CAPS COMES ACROSS AS SHOUTING. So, yeah, avoid that. 🗣️

5. Don't Ignore Testing: Never hit that send button without testing your email. Check for broken links, typos, and how it looks on different devices. You don't want your masterpiece to fall apart!



And Most Importantly...

Add a Dash of Fun and a Sprinkle of Personality 🎉

Remember, email marketing copywriting is your chance to shine, so let your brand's personality sparkle! Use humor, share interesting anecdotes, and don't be afraid to let your quirkiness shine through.



So there you have it, the dos and don'ts that will transform your email marketing game. Keep it engaging, keep it personal, and always, always keep it fun! Happy emailing, marketing rockstars! 🚀📧💥



Want to be a part of our emailing list? Click HERE to receive bi-weekly newsletters with tips about marketing, branding or content creation, accompanied by free educational resources


join-our-email-list

1 view0 comments

Comments


bottom of page