In the fast-paced world of social media, a new player is making waves: Bluesky. Launched in 2019 by Twitter co-founder Jack Dorsey, Bluesky has seen a meteoric rise in popularity, especially following the 2024 U.S. election. With a user base that recently surpassed 22 million, the platform is rapidly becoming a contender among social media giants. Here’s everything you need to know about Bluesky, why it’s gaining traction, and how it compares to other platforms like X (formerly Twitter) and Threads.
Why Is Bluesky Growing So Quickly?
Bluesky’s growth can be attributed to several factors:
Frustrations with X: Recent controversial policy changes on X, such as alterations to the block function and changes to terms of service, have driven users—especially journalists, progressive voices, and celebrity figures like Mark Hamill—to seek an alternative.
User-Friendly Features: Bluesky offers a familiar interface reminiscent of X, complete with vertically scrolling feeds, likes, reposts, and comments, making the transition seamless for former Twitter users.
Customizable Algorithms: Bluesky allows users to choose the algorithm that determines what content appears in their feed. Whether you want posts about cats, sports, or just your mutuals, Bluesky’s “custom feeds” give you control over what you see.
Enhanced Moderation Tools: The platform’s automated moderation and community labeling systems provide a safer and less toxic environment compared to competitors.
How Does Bluesky Differ from X and Threads?
Domain-Based Handles: Bluesky allows users to use domains as their handles, which can help with verification. For example, a journalist from NPR might use @name.npr.org, giving their profile added credibility.
Character Limit: Bluesky offers a 300-character limit for posts, providing enough room for meaningful interactions without losing the brevity of platforms like X.
Interoperability: Bluesky is built on the authenticated transport protocol (AT Protocol), which could allow cross-platform interaction in the future—something that sets it apart from competitors.
Custom Feeds: Unlike traditional feeds dictated by platform algorithms, Bluesky empowers users to create and select custom feeds tailored to their interests.
Why Businesses Should Take Note of Bluesky
While Bluesky’s user base is still smaller than X or Threads, its rapid growth and engaged audience make it a platform worth exploring, especially for brands aiming to connect with younger, more progressive, and tech-savvy users. Here’s why:
Early Adoption Advantage: Joining now positions your brand as a pioneer on a platform poised for significant growth.
Engaged Community: Bluesky users report higher engagement levels compared to X, making it easier for brands and creators to connect with their audience.
Safer Spaces: With advanced moderation tools, the platform fosters a more positive and inclusive community.
Getting Started on Bluesky
Signing up for Bluesky is simple:
Download the app for iOS, Android, or use it on your desktop.
Create an account using your email address, phone number, and a unique username.
Start posting and exploring the platform’s custom feeds and features.
For businesses or individuals transitioning from X, tools like Sky Follower Bridge can help you rebuild your following by scanning and matching accounts on Bluesky.
The Future of Bluesky
Bluesky’s rise highlights a shift in the social media landscape. As users continue to seek safer, more engaging platforms, Bluesky is well-positioned to grow. While it has a long way to go to catch up to the likes of X or Threads, its innovative features, customizable feeds, and focus on user control are already setting it apart.
For those looking to stay ahead in the social media game, Bluesky offers a fresh start and a promising alternative. Whether you’re a creator, a business, or simply a social media enthusiast, now might be the perfect time to explore what Bluesky has to offer.
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