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Writer's pictureWynn Newingham

5 Simple Marketing Strategies for Small Business Owners


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As a small business owner, it can be overwhelming to navigate the world of marketing (we get it, it can be hard for a marketer too!). With limited time and resources, it's important to focus on strategies that are easy to implement and provide a good return on investment. In this blog post, we'll be discussing five simple marketing strategies that small business owners can use to attract and retain customers.


1. Email marketing. One of the easiest and most cost-effective ways to reach and engage with customers is through email marketing. By collecting email addresses and sending targeted and personalized campaigns, small business owners can promote their products or services and build relationships with their audience. One easy way to collect email addresses is by placing an email subscribe option on your website. After collecting, just be sure to engage with them! With options like MailChimp and Constant Contact , it's never been easier to engage with your audiences on a regular basis!


2. Social media marketing. With billions of users on platforms like Facebook, Instagram, and YouTube, small businesses have a huge opportunity to reach and engage with their target audience through social media. While there are several options to choose from when it comes to social media, make sure you are on the right ones. But don't just stop there by creating an account. Be sure to post regularly and interact with your followers. Small business owners can build a strong social media presence and drive traffic to their website - which is a win-win!

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3. Content marketing. By creating valuable and informative content, small business owners can attract and retain customers and establish themselves as thought leaders in their industry. This can be done through a company blog, guest blog posts, or social media posts. But here's the catch - make sure they are all connected, on brand, and again, provide value!


4. Influencer marketing. Partnering with popular and trusted influencers can help small businesses reach a larger and more engaged audience. By working with influencers who align with their brand and target audience, small business owners can effectively promote their products or services. Yet, don't just read these first two lines and run to the first influencer you see (there's a lot of spam out there). When choosing an influencer to work with, be sure to see examples first of their work, ensure there is no conflict of interest, and make sure both of your brands align.


5. Local SEO. For small businesses with a brick-and-mortar location, it's important to optimize for local search results. This can be done through tactics like claiming a Google My Business listing (it's free ya'll!), getting listed in online directories, and encouraging customers to leave reviews. By improving local SEO, small businesses can make it easier for customers to find them and drive foot traffic to their stores. Did we also mention to do this is 100% free!?


By implementing these simple marketing strategies, small business owners can effectively reach and engage with their target audience and drive growth for their business. While it may seem daunting at first, marketing doesn't have to be complicated or time-consuming. By focusing on a few key tactics and being consistent, small business owners can see great results. Especially when you work with a team of marketing gurus, who already "get it". If you are ready to say "yes" to great marketing this year, be sure to book your complimentary consultation today!


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